Today sees the launch of our festive campaign #myKINDofChristmas.

For the next 25 days we will providing you with memories, tips, hints, ideas, videos and downloads, hidden behind each of our advent calendar doors.

The campaign is two-fold.

Firstly, in deciding to move from autism awareness to autism acceptance we’ve come to realise that understanding neurodiversity has never been more important.

For our world to be more inclusive, happier and healthier we all must commit to learning from one another. We’re doing that this Christmas by sharing the stories, voices, memories and ideas from a wide range of people – both neurotypical and neurodivergent. In other words – from all of us!

What ticks one person’s boxes may not be the thing that makes someone else happy but by listening and learning to your kind of Christmas we will break down barriers, shatter some myths and day-by-day make the world a better place.

Secondly – when we know better, we do better. While the next 25 days will be full of practical ideas, heart-warming moments and plenty of festive cheer, make no mistake about it, this isn’t a passive campaign. We’re starting a movement of kindness.

And there are some super practical ways to get involved… like joining us on Jolly Jumper Day, on December 6th to help raise funds for our youth groups across the region in 2020.

In his festive classic The Grinch, Dr Seuss wrote these words: “Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas, perhaps means a little bit more.”

And it’s our hope as we launch our #myKINDofChristmas campaign today – that we’ll come to that conclusion ourselves.


PS – download our Christmas Content plan so you know what’s ahead.